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Uploaded 8 hours ago

Duration: 0h 4m 47s

How Operation Sindoor Hurt IPL's Brand Value

The Indian Premier League's overall brand value declined by 20 per cent to $9.6 billion in 2025 due to lost momentum in the league caused by tensions between India and Pakistan, and teams adjusting to their squad composition post the auction.

Uploaded by: Rediff Video Desk on Tue, 16 Dec 2025 06:42:25 +0530

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